Towards this end, he purchased the 322-store Safeway chain of W.R.H. Merrill, the founder of the Merrill Lynch brokerage firm, saw an opportunity to consolidate the West Coast grocery industry. It was the "safe way" to buy food because a family could not get into debt via its grocery bill (as many families did at the time, a contributing cause of the Great Depression). The point of the name was that the grocery operated on a cash-and-carry basis – it did not offer credit, as grocers traditionally had done. almost doubled the size of his business that year when he merged his company with 322 Sam Seelig Company stores and incorporated as Safeway, Inc., because he thought that a chain that would outlive him should not carry his name. By 1926, he had opened 428 Skaggs stores in 10 states. M.B.'s business strategy, to give his customers value and to expand by keeping a narrow profit margin, proved spectacularly successful. The chain, which operated as two separate businesses, Skaggs Cash Stores and Skaggs United Stores, grew quickly, and Skaggs enlisted the help of his five brothers to grow the network of stores. Skaggs moved to Portland, Oregon, in 1921, and he established four groceries in town that year, in part by buying a grocer and a coffee company.
Skaggs owned multiple stores in Idaho and Montana. His second store opened in Burley, Idaho, in 1918. Skaggs purchased the grocery store from him for $1,088 (equivalent to $31,500 in 2022). Skaggs decided he wanted to focus on his Baptist ministry, his son M.B.
Customers picked up baskets as they entered the store, selected what they wanted from the shelves, and paid for their purchases at a checkout counter. Items were kept within the customers' reach, on shelves that hugged the walls, with aisles clear for customers to walk comfortably. He was an early proponent of the self-service concept. Skaggs was also against the prevailing high-cost system of the grocer having clerks serving all the needs of each customer. Skaggs established a store in American Falls, Idaho, called Skaggs, and he sold groceries for cash at the time of sale. He described selling items on credit as "the growing evil of installment purchasing". Skaggs, a Baptist minister, was convinced that the prevailing system of allowing customers to buy food from stores on credit increased prices because grocers and storekeepers had to wait to get paid, and the system made the customers overly dependent on those grocers and storekeepers. The stores offer many in-house private label brands as well as name brands across all product categories. Stores may have a Starbucks, a deli counter, a meat department, a produce section, a flower department, a bakery, a pharmacy, a liquor section, and many aisles of nonperishable items. Following the organics trend, the stores have expanded the number of organic fruits and vegetables in the produce section and offer other items under the "O Organics" label. Safeway stores operate under the logo of a stylized white "S" inside a rounded red square with the slogan "Ingredients for life". The subsidiary is headquartered in Pleasanton, California, with its parent company, Albertsons, headquartered in Boise, Idaho.
Safeway's primary base of operations is in the Western United States with some stores located in the Mid-Atlantic region of the Eastern Seaboard. It is a subsidiary of Albertsons after being acquired by private equity investors led by Cerberus Capital Management in January 2015. The chain provides grocery items, food and general merchandise and features a variety of specialty departments, such as bakery, delicatessen, floral and pharmacy, as well as Starbucks coffee shops and fuel centers. is an American supermarket chain founded by Marion Barton Skaggs in April 1915 in American Falls, Idaho.
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